General Mills Inc. licenses MultiBene concept in marked new food category in the United States, Canada and Mexico MultiBene Group has signed a licensing agreement entitling General Mills Inc., the world’s sixth-largest food company, to use the MultiBene innovation in a marked new food category in the United States, Canada and Mexico. General Mills has previously already licensed the MultiBene concept in the following food categories: breakfast cereals, cereal bars, yoghurts and soy-based drinks.
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Elixi Oil licenses MultiBene concept MultiBene Group has signed a licensing agreement entitling Elixi Oil Oy, leading company in the field of refining flax, to use the MultiBene innovation in linseed products.
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Fazer, the biggest bakery company in Finland, has launched MultiBene rye bread in Finland MultiBene is a unique combination of cholesterol-lowering plant sterols with beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under license of the MultiBene patents. MultiBene is effective in lowering elevated blood pressure and serum cholesterol. The efficacy of MultiBene foods has been demonstrated in human clinical studies and animal studies. Fazer Bakeries operates n Finland, Sweden, Estonia, Latvia and Lithuania. Fazer Group‘s turnover for 2006 was over one milliard euros. |
Nestle, the world’s biggest food and beverage company, has licensed MultiBene concept. Nestle’s MultiBene milk powder has been launched in Singapore. MultiBene is a unique combination of cholesterol-lowering plant sterols with beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under license of the MultiBene patents. MultiBene is effective in lowering elevated blood pressure and serum cholesterol. The efficacy of MultiBene foods has been demonstrated in human clinical studies and animal studies. |
MultiBene Yoplait Essence Lower Blood Pressure and Cholesterol yoghurt drink launched by Glanbia in Ireland Joe Collum, marketing director at Glanbia's consumer division, says nothing on the market is as 'potent' as its new product. He says the product will be the only one of its type which helps reduce cholesterol and blood pressure. MultiBeneYoplait Essence Lower Blood Pressure and Cholesterol yoghurt drink is enriched both with plant sterols and potassium and its composition is therefore patent protected by MultiBene patents. |
MultiBene Group has signed a licensing agreement entitling Glanbia plc, a leading dairy processor, to use MultiBene innovation in yoghurts in Ireland. MultiBene is a unique combination of cholesterol-lowering plant sterols with beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under licence of the MultiBene patents. MultiBene is effective in lowering elevated blood pressure and serum cholesterol. The efficacy of MultiBene foods has been demonstrated in human clinical studies and animal studies. Glanbia plc is a leading dairy processor and food ingredients Group, with an evolving Nutritional focus. Glanbia is based in Ireland but also has operations in the US, UK, Germany and Nigeria. The company employs approximately 4,000 people and has an annual turnover of 1.8 billion euros. |
MultiBene's Ability to Increase Life-Span Creates Interest A more than 50% increase in the life span of Zucker rats, a commonly used animal model for human obesity, was seen by enrichment of unhealthy food with MultiBene. |
MultiBene Group Announces Licensing Agreement with General Mills Inc. Multibene Products Ltd has signed a licensing agreement entitling General Mills Inc., a leading North American food manufacturer, to use the MultiBene innovation in breakfast cereals, cereal bars, yoghurts and soy-based drinks in the United States, Canada and Mexico. |