General Mills Inc. licenses MultiBene concept in marked new food category in the United States, Canada and Mexico

MultiBene Group has signed a licensing agreement entitling General Mills Inc., the world’s sixth-largest food company, to use the MultiBene innovation in a marked new food category in the United States, Canada and Mexico. General Mills has previously already licensed the MultiBene concept in the following food categories: breakfast cereals, cereal bars, yoghurts and soy-based drinks.

The MultiBene patent, which has been approved in more than 40 countries including USA and Europe, protects concomitant enrichment of foods with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. In addition to General Mills Inc., a number of other major manufacturers have also licensed MultiBene concept, ranging from the world’s largest food company Nestle to for example Ireland’s biggest dairy company Glanbia, and Finland’s biggest bakery company Fazer.

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Elixi Oil licenses MultiBene concept

MultiBene Group has signed a licensing agreement entitling Elixi Oil Oy, leading company in the field of refining flax, to use the MultiBene innovation in linseed products.

The MultiBene patent, which has been approved in more than 40 countries including USA and Europe, protects concomitant enrichment of foods with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. A number of major manufacturers have licensed MultiBene concept, ranging from the world’s largest food company Nestle and world’s sixth-largest food company General Mills to for example Ireland’s biggest dairy company Glanbia, and Finland’s biggest bakery company Fazer.

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Fazer, the biggest bakery company in Finland, has launched MultiBene rye bread in Finland

MultiBene is a unique combination of cholesterol-lowering plant sterols with beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under license of the MultiBene patents. MultiBene is effective in lowering elevated blood pressure and serum cholesterol. The efficacy of MultiBene foods has been demonstrated in human clinical studies and animal studies.

Fazer Bakeries operates n Finland, Sweden, Estonia, Latvia and Lithuania. Fazer Group‘s turnover for 2006 was over one milliard euros.

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Nestle, the world’s biggest food and beverage company, has licensed MultiBene concept. Nestle’s MultiBene milk powder has been launched in Singapore.

MultiBene is a unique combination of cholesterol-lowering plant sterols with beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under license of the MultiBene patents. MultiBene is effective in lowering elevated blood pressure and serum cholesterol. The efficacy of MultiBene foods has been demonstrated in human clinical studies and animal studies.

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MultiBene Yoplait Essence Lower Blood Pressure and Cholesterol yoghurt drink launched by Glanbia in Ireland

Joe Collum, marketing director at Glanbia's consumer division, says nothing on the market is as 'potent' as its new product. He says the product will be the only one of its type which helps reduce cholesterol and blood pressure. MultiBeneYoplait Essence Lower Blood Pressure and Cholesterol yoghurt drink is enriched both with plant sterols and potassium and its composition is therefore patent protected by MultiBene patents.
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MultiBene Group has signed a licensing agreement entitling Glanbia plc, a leading dairy processor, to use MultiBene innovation in yoghurts in Ireland.

MultiBene is a unique combination of cholesterol-lowering plant sterols with beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under licence of the MultiBene patents. MultiBene is effective in lowering elevated blood pressure and serum cholesterol. The efficacy of MultiBene foods has been demonstrated in human clinical studies and animal studies. Glanbia plc is a leading dairy processor and food ingredients Group, with an evolving Nutritional focus. Glanbia is based in Ireland but also has operations in the US, UK, Germany and Nigeria. The company employs approximately 4,000 people and has an annual turnover of 1.8 billion euros.

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MultiBene's Ability to Increase Life-Span Creates Interest

A more than 50% increase in the life span of Zucker rats, a commonly used animal model for human obesity, was seen by enrichment of unhealthy food with MultiBene.

Extensive studies in the University of Helsinki have shown that the increase in life span is mainly due to the ability of MultiBene to lower serum cholesterol and lower blood pressure, and decrease obesity, which were all increased by the high-fat, high-salt diets without the enrichment. Improved function of blood vessels also appears to play a role.
Novel health food composition proves highly effective (www.news-medical.net) Food formula increases lifespan (www.BBC.net)

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MultiBene Group Announces Licensing Agreement with General Mills Inc.

Multibene Products Ltd has signed a licensing agreement entitling General Mills Inc., a leading North American food manufacturer, to use the MultiBene innovation in breakfast cereals, cereal bars, yoghurts and soy-based drinks in the United States, Canada and Mexico.

MultiBene produces multiple important health benefits. The innovation is based on the long-term research work at the universities of Helsinki, Kuopio and Oulu and the National Public Health Institute in Finland.
MultiBene to enter US food market (www.nutraingredients.com)
Finnish Health Food Research Leads to Commercial Success (www.twoi.com)

MultiBene is a unique combination of cholesterol-lowering plant sterols with calcium and other beneficial mineral nutrients. Worldwide MultiBene patents protect concomitant enrichment of food items with plant sterols and any of the mineral nutrients calcium, potassium or magnesium. Hence, plant sterol-enriched food items can be enriched with calcium, potassium or magnesium only under license of the MultiBene patents. Moreover, calcium- or other mineral nutrient-enriched foods can be enriched with plant sterols only under licence of the MultiBene patents.

MultiBene is effective in lowering elevated serum cholesterol and elevated blood pressure. The efficacy of MultiBene foods has been demonstrated in many animal studies and also in human clinical studies.

Multibene Products Ltd belongs to the MultiBene Group, which holds all rights to the licensing of the MultiBene technology. In March 2004 MultiBene received authorisation from the Commission of the European Union for placing MultiBene foods and ingredients on the European market.

The MultiBene Group is currently undergoing negotiations in several countries. In USA the company is seeking further appropriate license partners particularly in such areas as fruit juices, ice creams, bakery and meat products, cheese, fish products, mayonnaise, ketchup, salad dressings and other spicy sauces, and pizzas and other ready-to-eat meals. In the EU area the MultiBene food categories to be licensed comprise yoghurts, cheeses, fat spreads, milk type products, mayonnaise, salad dressings, ketchup and other spicy sauces. In Japan and other Asian countries the MultiBene Group now starts looking for licensees in all the above-mentioned food categories.

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